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Kaplan Thaler Wishing Tree
Kaplan Thaler wanted to raise money for a good cause to welcome in 2012. They asked us to build a Facebook application, a tab, and a CMS to manage wishes as they came in. It also had to work on the iPad.
Take a look a the results. It may look like Flash animation, but it's pure HTML5, Javascript, and Canvas at work. Click around the tree's 3D "branches" to reveal other people's wishes or add your own to the tree. The CMS was built on PHP with the Code Igniter framework.
Filed under: CMS + Animation + 3D + HTML/CSS + Social Media
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GE Ecomagination Banners + Custom CMS
This was a rewarding project to work on. It has all the things we love to do.
The animated falling leaves rely on physics to make their drift feel just right. We created vector illustrations of the leaf so these could fit into a standard banner k size. The text of the banners is built off of dynamic data pulled from our custom content management system. This allowed the client to update the campaign in real-time. The CMS pulled data from the corporate web site's approved comment stream. Comments could be edited for length and reordered then pushed to all 2 million banners in about 10 minutes without ever needing to refresh the campaign with new Flash files.
Within the banners, a user could add a comment which was pushed back into the corporate site's moderation queue. Users could also share that they had answered a question on Facebook and Twitter. (Whew!)
Filed under: Advertising + CMS + Animation + Flash + Dynamic Content + Illustration + Social Media
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Starbucks rich media banners
For this Starbucks Frappuccino project we built a particle engine to create smoke effects that make these banners rumble off the page. What's not obvious by looking at them is that internally, there are 3 different versions of this banner, based on the date and time of day you're actually seeing the banner. If a banner viewer wanted a reminder for the next the Frappuccino happy hour signing up for text alerts could be signed up for on the spot.
There were many executions in this campaign, including an in-banner game where you built your Frappuccino by catching ingredients.
Partners: BBDO, Sixteen30 (SMS backend)
Filed under: Advertising + Animation + Flash
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Windows 7 Phone
What do you do if you have a TV campaign featuring cute fuzzy animated characters and need to create an online campaign full of stadard banners? Why, call JMX2 of course. We had a ball bringing these little critters to life all across the www.
Filed under: Advertising + Animation + Flash + Illustration
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Great Museums
The Great Museums team was eager to bring their aging site up-to-date, but asked for our help to define what that really meant. We pulled together talented team and built a beautiful, well-organized site. The site is built to the latest HTML/CSS standards on a customized-build of Expression Engine, making the site easy to manage and update for the Great Museums team.
JMX2 Roles: Creative Direction, Project Management, Front end development, Back end development.
Partners: TRUF Creative (Design), Brooklyn Surfer (Information Architecture), Mella Media (Public Relations)
Filed under: CMS + Dynamic Content + HTML/CSS + Site Development + Information Architecture + Social Media
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AT&T Geo Jumble In-banner Game
AT&T covers more cities than you might know. Want to test your knowledge? Try this Geo Jumble game we created for BBDO and see how many city names you can unscramble before striking out. Our best score is 276. That's nowhere near the top score of 4053 achieved when this was running.
Can you beat our score?
Filed under: Advertising + Flash + Design + Games + Information Architecture
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SNY site & banner campaign
SNY and Ogilvy had already created the hugely popular "Sharvarish and Mandeep" campaign when they came to JMX2. They asked us to partner with them to create a site giving fans access to the NY NY Sports Sports store on the Internet. Visitors gain access to Shavarish and Mandeep's laptop where they can go through their videos, photos, printer queue, and a number of "Easter eggs." A highlight is the store's inventory system, a game where they can break rival team's souvenirs for fun.
The Flash site is built on an XML framework and new content can be added easily.
There were also a series of comic banners built to drive fans to the new site.
Filed under: Advertising + Animation + Flash + Games + Site Development + Information Architecture + Social Media
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Arby’s
BBDO hit the ground running after they won the Arby's account. They asked JMX2 for some help along the way and we've been happy to deliver. We've developed a variety of Flash pieces, a Facebook 'like gate' application that gave fans access to special deals, a custom Tumblr theme for their Arby's blog, plus a variety of other bits and pieces. We were not paid in roast beef sandwiches, but we entertained the idea briefly. Yum.
Filed under: CMS + Flash + HTML/CSS + Social Media
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AT&T “Pictures to Pixels” Synchronized Video Rich Banners
Imagine if all those photos on your shelf were available on your phone. If you're tech savvy, this seems old hat. In 2008 though, it was not a big selling point for a new line of feature phones. We were asked to visualize this for BBDO and AT&T in these rich media synchronized banners. The standard banner is pretty snazzy as well.
Filed under: Advertising + Animation + Flash