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Lowe’s Rich Banners featuring Yahoo “Smart Ad” data.
This ad for mylowes, the Lowe's program to help customer's track their purchases, is a case-study for how customizable advertising can become. Literally. Read about it on Yahoo's Advertising Blog.
We worked with BBDO, Lowes, PointRoll and Yahoo to bring it to life. This level of customization doesn't happen without a solid team.
Filed under: Flash + Dynamic Content
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Salesforce “Escape” un-standard banners
If you're familiar with the advertising banner world, you'll know the phrase "standard banner," which means you have 40K and 15 seconds. The term standard banner is often shorthand for "these can't be very animated because we don't have the K size to do it."
We like to show you a couple un-standard banners we built for Salesforce.com.
And, yes, these are under 40K each.
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Zicam Cold Monster
Our friends at Grok asked us to help produce the digital portion of their wonderful Zicam “Cold Monster” campaign.
We were happy to be able to help.
The rich media units combine video of the Cold Monster and combine geo-location data with real-time cold incidence data to show how severe the cold is in your exact area.
Filed under: Animation + Flash + Dynamic Content + Location Services
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Luxaire Dealer Locator HTML5 / Flash Hybrid application
The good folks at Grok asked us to create a series of banners and a landing page for a Luxaire campaign they were working on.
If you visit the site from a browser with Flash capability, you get a Flash experience? On an iPad or a mobile phone? No problem. You're automatically served a responsive HTML5 app instead.
Filed under: CMS + Flash + HTML/CSS + Location Services
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Kaplan Thaler Wishing Tree
Kaplan Thaler wanted to raise money for a good cause to welcome in 2012. They asked us to build a Facebook application, a tab, and a CMS to manage wishes as they came in. It also had to work on the iPad.
Take a look a the results. It may look like Flash animation, but it's pure HTML5, Javascript, and Canvas at work. Click around the tree's 3D "branches" to reveal other people's wishes or add your own to the tree. The CMS was built on PHP with the Code Igniter framework.
Filed under: CMS + Animation + 3D + HTML/CSS + Social Media
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Duncan Hines Facebook Tab for new Frosting Creations
For the launch of Duncan Hines' Frosting Creations, BBDO asked us to help them produce a Facebook application where users could view and share fun recipe ideas and learn more about all the groovy flavors and possibilities. Our roles included the app's information architecture, animation, development, and Facebook integration. We also produced a snazzy standard banner campaign to drive to the app.
Filed under: Animation + Flash + Information Architecture + Social Media
- see the work
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GE Ecomagination Banners + Custom CMS
This was a rewarding project to work on. It has all the things we love to do.
The animated falling leaves rely on physics to make their drift feel just right. We created vector illustrations of the leaf so these could fit into a standard banner k size. The text of the banners is built off of dynamic data pulled from our custom content management system. This allowed the client to update the campaign in real-time. The CMS pulled data from the corporate web site's approved comment stream. Comments could be edited for length and reordered then pushed to all 2 million banners in about 10 minutes without ever needing to refresh the campaign with new Flash files.
Within the banners, a user could add a comment which was pushed back into the corporate site's moderation queue. Users could also share that they had answered a question on Facebook and Twitter. (Whew!)
Filed under: Advertising + CMS + Animation + Flash + Dynamic Content + Illustration + Social Media
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Great Museums
The Great Museums team was eager to bring their aging site up-to-date, but asked for our help to define what that really meant. We pulled together talented team and built a beautiful, well-organized site. The site is built to the latest HTML/CSS standards on a customized-build of Expression Engine, making the site easy to manage and update for the Great Museums team.
JMX2 Roles: Creative Direction, Project Management, Front end development, Back end development.
Partners: TRUF Creative (Design), Brooklyn Surfer (Information Architecture), Mella Media (Public Relations)
Filed under: CMS + Dynamic Content + HTML/CSS + Site Development + Information Architecture + Social Media
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Zicam Naturals
Zicam Naturals is the homeopathic remedy for fighting coughs. The team at Grok drew inspiration from nature, naturally. Specifally, bears.
Animating animals in the tight constraints of a standard banner required more than your average tricks that a banner calls for.
We also produced an HTML5 site for the campaign that works on any device you happen to be on. (Due to a redraw bug that appeared in Chrome version 23, Chrome is served the non animated iPad version of the site. I can't believe I'm typing this, but check it out in Internet Explorer.)
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