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This was a rewarding project to work on. It has all the things we love to do.
The animated falling leaves rely on physics to make their drift feel just right. We created vector illustrations of the leaf so these could fit into a standard banner k size. The text of the banners is built off of dynamic data pulled from our custom content management system. This allowed the client to update the campaign in real-time. The CMS pulled data from the corporate web site's approved comment stream. Comments could be edited for length and reordered then pushed to all 2 million banners in about 10 minutes without ever needing to refresh the campaign with new Flash files.
Within the banners, a user could add a comment which was pushed back into the corporate site's moderation queue. Users could also share that they had answered a question on Facebook and Twitter. (Whew!)