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SNY site & banner campaign
SNY and Ogilvy had already created the hugely popular "Sharvarish and Mandeep" campaign when they came to JMX2. They asked us to partner with them to create a site giving fans access to the NY NY Sports Sports store on the Internet. Visitors gain access to Shavarish and Mandeep's laptop where they can go through their videos, photos, printer queue, and a number of "Easter eggs." A highlight is the store's inventory system, a game where they can break rival team's souvenirs for fun.
The Flash site is built on an XML framework and new content can be added easily.
There were also a series of comic banners built to drive fans to the new site.
Filed under: Advertising + Animation + Flash + Games + Site Development + Information Architecture + Social Media