- Slide 1
- Slide 2
- Slide 3
- Slide 4
Starbucks rich media banners
For this Starbucks Frappuccino project we built a particle engine to create smoke effects that make these banners rumble off the page. What's not obvious by looking at them is that internally, there are 3 different versions of this banner, based on the date and time of day you're actually seeing the banner. If a banner viewer wanted a reminder for the next the Frappuccino happy hour signing up for text alerts could be signed up for on the spot.
There were many executions in this campaign, including an in-banner game where you built your Frappuccino by catching ingredients.
Partners: BBDO, Sixteen30 (SMS backend)
Filed under: Advertising + Animation + Flash