One of our favorite conversations to have with a client is when they come to us thinking something can’t be done, but they just wanted to confirm their suspicions.
That’s what happened here with our friends at Arts & Letters.
These banners were conceived as rich media units because they were supposed to contain video. The shoot happened and then the media buy changed. Video was suddenly off the table.
“We can’t use video in a standard banner, right?”
“Right, but let’s take a shot at giving the illusion of video and staying under the 150K size limit for standard banners.”
Check out the result below.