We produced the Google Play Music launch ads, mobile units and rich media placements for Big Spaceship and maintained their Google Play Store Tumblr theme during the campaign. Allowed only 40k for the banners we created SVG illustrations for the animations to keep them nice and light.
Minions Rich Media Interactive Banner
Rich ad with video player. (Note: There is sound later in the video.)
For the campaign we also took over the Tumblr theme and rebuilt it for the campaign.