HP: OMEN “Rage Quit”

This cam­paign con­ceived by FF Cre­ative Com­mu­ni­ty for HP includ­ed ani­mat­ed ban­ners and social media asset design and creation.

The dif­fer­ent ban­ner sizes required that we build the ani­ma­tions for each size due to the K size restric­tions of this cam­paign. For exam­ple, the 300×250 ends up with more motion than the larg­er sizes. 

There were ver­sions made for Intel co-brand­ing and Win­dows 10 co-branding.

There were a large num­ber of social media assets to be cre­at­ed. YouTube head­ers, Face­book posts, con­tent for Twit­ter. Below is a selec­tion of some of those pieces.

Hp Rage Social 1

This YouTube header graphic was showing compositing work from multiple assets. Required due to the wide aspect ratio needed.

Hp Rage Social 2

There were a variety of versions for use in social media kits around the world.